VERY Key Metrics – Ignore At Your Own Peril

Tel-Tron powers the systems technology at roughly 1,000 retirement communities, improving the quality of life for over 100,000 residents. We work with over 200 senior living clients and have a very long-term understanding of the good, bad and ugly of senior housing management.  I’ve been tempted to start a blog series on things I would do if I owned a senior living company or community.   Given the challenges we’ve helped folks through this week,  that temptation is growing harder and harder to resist.

Let’s consider this post the prologue to that series, which will provide a behind-the-scenes, outsider’s, perspective on some very fundamental changes senior living executives could implement that would change everything for them.  Here is an example.

Visual Management of Staff Response to Resident Emergencies

Here are a few snapshots from a daily dashboard – available to any Tel-Tron user – from Auditrak.com.  Check out these statistics and see if you agree with my recommendations.  This is a real-life 80 unit assisted living community, with a fairly aged population.  The staffing levels are similar to sister communities of similar size, but the needs here are apparently greater than the staff can handle effectively without intervention.

Take a look at the activity level for just the last 24 hours on this real-life emergency call system.  What we see is a disaster. If I were the Executive Director of this community, this would have my undivided attention.  What I see is that in the last 24 hours, there have been 74 emergency calls, most of which originated from a resident pushing their wireless necklace pendant.  The balance were from pull cords in the bedroom, with only a small number of alarms originating from a pull station in the bathroom.

Daily Activity Snapshot

THE AVERAGE RESPONSE TIME IS 42 MINUTES!!!!  The longest alarm took 6 hours.  One has to assume that the 6 hour alarm has some explanation, but the average is 42 minutes.  In fact, a resident living at this community would be far better served by calling 911, rather than using the emergency call system installed in the community.  What, I ask you, other than poor training, indifference, lack of understanding could cause the people responsible for caring for these residents to think this average is acceptable.

Let’s look at a Chart 2, also for the last 24 hours, which will show us the call distribution by hour for the last 24 hours.  What we see is that the average number of calls per hour is approximately 4.  There appears to be a peak before the dinner hour, and again between 10pm and midnight.  Even still, these peaks only represent 7-9 calls an hour.  Not a very heavy workload by any measure.

Chart 2

Next, let’s take a look at some performance gauges that this community has set for itself, using their own targets, in the three areas relative to staff response.

Performance Gauges

We already discussed the average response time.  Notice their own internal target is 5 minutes, with 8 minutes being allowed.  The longest response time has been discussed already, too.  The last metric, % of responses outside their target threshold, 72%.  An overwhelming majority of their resident emergencies are taking staff longer than 5 minutes to respond.  I know.  Not every alarm is an emergency.   However, there is no way to know the real alarms from the non-emergency alarms until staff responds.  It is imperative to treat each alarm as the real thing, or else when there is a real alarm it will be a disaster.  Worse yet, an avoidable one brought on by complacency.

Last chart.  This one is about profitability, which may make hiring more (or better) staff a reality for this community.  This is a chart that shows the top users of the emergency call system.  Take a look.

Frequent Users (and abusers)

Remember, there were 74 emergency calls in the last 24 hours.  These 7 residents alone accounted for 71% of the calls placed over that period.  They should be paying more than others.  Whoever is in room 218, if this is continuous over time, should be paying even more than the other 6.  They are using the emergency call system 3X as often as the person who is number 3 on the list.  Assuming each alarm takes 5-10 minutes of staff time, this single resident is getting 1-3 hours of staff time  - daily – that other residents aren’t receiving.  I’d charge for that somehow.

Surely there are a number of factors that go into determining how much a resident pays for assisted living services.  The amount of staff time consumed by excessive use of the call system should be among them.

These are just a few examples of the kind of data that is available on the Auditrak.com service.  These 4 charts are on a daily dashboard that is emailed to executive directors (if they request it), making review of the numbers almost effortless.  Failing to review these numbers – which is apparently the case at this community – results in poor performance across the board.  My guess is that their resident surveys aren’t that great either.

All Senior Living Communities Are The Same!

Exhibit ASeriously.  Take a look at the web sites for the top senior living providers and see if you can spot the differences between them.  I’ve posted a few screen shots from a few just to prove the point.  Look at the mission statement graphic.  Is there a senior living company in existence that doesn’t claim to do ALL of those same things?

  • Friendly/Caring Staff
  • Beautiful Rooms
  • Great Food Service
  • Fun Activities and Social InteractionExhibit B
  • Regular Laundry Services
  • Transportation as Needed
  • 24 hour emergency response system
  • Etc., Etc., Etc.

So it is reasonable to assume all senior living communities are the same based on what they “claim” to be able to provide.  Deeper understanding isn’t necessary.  The only method to choose one from another would be whichever is cheapest.  Make sense?  It’s only where you will likely live the rest of your life.

To a person, my clients would say that is a ridiculous assertion.  And they would be right.

Having been in literally hundreds of retirement communities all over the United Exhibit CStates I can say with certainty that while the list of offerings is similar, all senior living communities are NOT the same.

In about 100 ways that don’t show up well on paper, I could easily describe the difference between a run-down old building, with criminal care givers, operated by a fly-by-night company and a well run, thoughtfully built and superbly managed senior living community – maybe even operated by a equally high quality corporate owner.  Every senior living executive knows instinctively that not all senior living companies, or communities, are created equal.  Far from it!

So help me with this.  Some of those same senior living executives – decision makers –believe that there is equality between all emergency call system providers simply because they claim to offer similar services.  For example, most of us claim to provide:

Does not the same logic apply to our industry and theirs?  You can’t have it both ways.  Isn’t it the design, manufacture and delivery of products and services that makes ALL the difference?  Of course.  There seems to be a strong desire for the flexibility that comes from buying commodity products – multiple sources, hyper-competitive pricing, etc.  But just pretending that a market is commoditized doesn’t make it true.  It does, however, alter your perceptions – incorrectly and potentially dangerously.

If you are using a commodity-based mentality to judge a non-commodity product/service you will make two mistakes.  1) You will assume the low price companies are decent quality and just being competitive.  Wrong.  They are inexpensive because they are cheap and poorly made.  2)  You will assume the high price companies are not better than the low price guys, they are just out of touch with current market prices.  Wrong again.

Being the Designer and Manufacturer Matters

Making A Difference

Delivering On The Promise 78 Times and Counting

In about 100 ways that don’t show up well on paper, I could describe the difference between a cheap PC based system, integrated with generic wireless components made by someone else, delivered by a clueless bunch of software guys, and a highly specialized emergency call system, made in America by a company that has invented nearly every feature of modern life safety systems, delivered and supported by the most experienced and committed emergency call professionals in the world.

So, no.  Not all senior living communities are the same. Neither are emergency call companies.

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