Tel-Tron – An Untapped Referral Source

Referrals Network Illustration

Having been a senior living operator for the past 20 years, I know that vendors have an impact on your business. But I really never realized how significant that relationship could be until this month.

Each month, Tel-Tron has a company lunch with all of our employees, including those who are not in the field with customers. It is a great opportunity to spend time with your colleagues and learn what is happening within the company. This month at our lunch, our CEO asked for a showing of hands on who had ever been asked to recommend a senior living community based on the fact that they worked at Tel-Tron. I was surprised at how many hands were raised – I think most operators would be. Our Technical Support, Finance, Admin, Sales, and Engineering – almost every operating department at Tel-Tron had someone who had been asked to recommend a community.

Being an operator, naturally I have been asked that question countless times, but I hadn’t given much thought to vendors being asked that. Having been an end-user of Tel-Tron’s products and services for many years, it had never occurred to me to utilize the company relationship to gain referrals.

Our interactions and visits across the country at the corporate level include Chief Officers, Clinicians, Procurement, Asset Managers, Accountants, Regional and Divisional Operations, and Property Management. At the community level, we interact daily with Maintenance, Executive Directors, Business Office Managers, Concierge, Nurses, Med-Techs, and Caregivers. Tel-Tron equipment is installed in over 1,000 communities across the country and Tel-Tron employees walk into several hundred communities per year.

By the end of the meeting, I realized that all of our employees here at Tel-Tron are in the senior housing business and have a great ability to impact day-to-day operations, including increasing prospects knowledge of your community, and yes, REFERRALS!

So the next time you’re hosting an event at your community, invite your Tel-Tron representative. If you have new information on products or services you are offering, don’t hesitate to share it with us. That way, we can truly be the partner we set out to be, helping you build a better business.

About rlingold
Rebecca Lingold is head of Business Development, Western US at Tel-Tron Technologies, where she is responsible for sales in the Western US Region. Rebecca has enjoyed a long and successful career in senior living on the operations side of the business. From running a single senior community, to being in charge of a corporate portfolio, Rebecca understands the balance between resident lifestyle design and enterprise design and is an invaluable asset to the Tel-Tron team!

2 Responses to Tel-Tron – An Untapped Referral Source

  1. Malcolm Graham, Senior Vice President of Operations says:

    My grandmother lived for years in a community that was owned and operated by one of our customers and I regularly recommend providers by name when I know they are a good fit for people I love and care about. My wife’s grandmother just went through the process of shopping for a new long term home and her family called me after every visit for my opinion.

  2. Bill Wishard says:

    I had the pleasure of working directly with Malcolm. I was the Maintenance Director for Emeritus @ Bradenton about a year ago when our ancient nurse call system finally broke down for good. On very short notice, maybe less than a week, our residents had working pendants and the staff had their pagers. Malcolm had an answer for every question we had. When he finally left our building for good, I felt very comfortable knowing that we had the very best system money could buy. His training in the use of the system was very clear and to the point and the resources he left me with were very helpful. Out of this whole ordeal, what I learned about Malcolm is that he really cares about the people he is serving. Job well done.

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